Master Ji Gong Filmplakat vum Yitong Creative

D'Wierk Master Ji Gong Filmplakat vum Designer Yitong Creative ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2023

Master Ji Gong Filmplakat

vum Yitong Creative

Client: Yitong Creative (beijing) Media Co., Ltd

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

36,370

Verifizéierte Präisgewënner

Präisstatus fir #149843 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Master Ji Gong Filmplakat

De Master Ji Gong ass en Trailer-Plakat fir e chinesesche animéierte Fantasy-Abenteuerfilm mam selwechten Numm. D'Plakat moosst 750 op 1050 Millimeter. Chinesesch Tënt an traditionell chinesesch Elementer gi benotzt, fir eng poetesch a mysteriéis ëstlech Atmosphär ze schafen. Den Draach an de Mönch, duergestallt mat engem roude Kasaya, engem Patchwork-Iwwergewand an engem Palmblat-Fächer, si Figuren aus dem Film a goufe mat dreidimensionaler Software ëmgesat. D'Tënt gouf mat Waasser gemaach an op Räispabeier, haardem Pabeier a Stoff getest, fir d'Texturen ze vergläichen. All Deeler goufen duerno digital kombinéiert.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Master Ji Gong Filmplakat ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Master Ji Gong Filmplakat e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Master Ji Gong Filmplakat ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensiounen & Verpackung: Trailer Poster: Width 750 mm x Height 1050 mm
Tags: movie poster, ink, 3D, traditional Chinese art and history, animated film
Produktiounstechnologie: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Design Erausfuerderung: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Fuerschung: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiratioun: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Projetdauer: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Operatiounsablaf: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patenten: Zhejiang Ruichen Picture Co., Ltd.
Teammemberen: Zhejiang Ruichen Picture Co., Ltd.
Bildnoweis: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.