Sparrow Branding Firmenidentitéit by Hiroshi Kurisaki

Sparrow Branding Firmenidentitéit by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2023

Sparrow Branding Firmenidentitéit

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Sparrow Branding Firmenidentitéit

Sparrow Branding ass eng Firmenidentitéit, déi fir eng Reklammproduktiounsfirma mat Sëtz zu Tokio, gegrënnt am 2020, entwéckelt gouf. D'Identitéit ëmfaasst d'Logo, d'Haaptvisuellen an d'Bürosaachen. E Spatz, den Urspronk vum Firmennumm, gëtt zesumme mat enger Pinien als Symbolbam duergestallt. D'Konzept baséiert op enger Geschicht, an där eng Pinie e Spatz virun allem Schued schützt. Amplaz Computergraphik ze benotzen, goufe richteg Pinienzweig, déi vun engem Blummenarrangement-Kënschtler arrangéiert goufen, an e realistescht Spatzmodell fotograféiert. Den Toun vun de Visuellen ass staark a seriö, éischter wéi léif.

The Recognition

About the A' Design Award an Bronze

Sparrow Branding Firmenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Sparrow Branding Firmenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Sparrow Branding Firmenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.