Ranger Visuell Identitéit by Zhang Weiwei

Ranger Visuell Identitéit by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2023

Ranger Visuell Identitéit

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award an Eisen Winner in Grafik Category

12,000
Verified Award Winner
Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Visuell Identitéit

Ranger ass eng visuell Identitéit, déi fir en Hotel entwéckelt gouf, deen jonk Reesender bedéngt. D'Identitéit vergläicht all Gaascht mat engem Ranger, e Charakter aus Fantasy-Geschichten bekannt. Eng Ranger-Mask gëtt als haaptkreativt Element benotzt, an eng Serie vu Ranger-Ausrüstungssymboler ass dorops opgebaut. Dës Symboler ginn op Büro- an Hotelmaterialien a Standardgréissten applizéiert, a si ginn och fir Objeten benotzt, déi d'Gäscht invitéieren z'interagéieren. Den Logo gëtt mat Laser-Folliendréck gedréckt, sou datt d'Oberfläch aus verschiddenen Winkelen e wiesselnden Glanz weist.

The Recognition

About the A' Design Award an Eisen

Ranger Visuell Identitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Ranger Visuell Identitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Ranger Visuell Identitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.