AS Women Empowerement Firmecadeau by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Kadoartikelen Design Competition Category.
EisenKadoartikelen· 2024
AS Women Empowerement Firmecadeau
Client: As
A' Design Award an Eisen Winner in Kadoartikelen Category
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- Verified Award Winner
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The Design
About AS Women Empowerement Firmecadeau
A|S huet entscheed en jäerlecht Firmecadeau ze designen fir als Ausso an als Opruff zur Aktioun ze déngen, inspiréiert vun der Noutwendegkeet Fraen vu all Ethnie, Relioun oder sozialem Status ze stäerken. Kretesch Tsikoudia, en traditionellt griichescht Gedrénks, gouf a Fläschen gefëllt déi geformt sinn fir verschidde Fraen ze symboliséieren, all een mat engem distinkte Leemgesiicht als Stopp, stilisthesch inspiréiert vun den antike kykladeschen Figurinnen. Si hunn d'Themen vun der Fräiheet, Verännerung, Gläichheet, Gerechtegkeet, Bildung, Wal a Kraaft vermëttelt. All Fläsch gouf an eng speziell Këscht mat kënschtlereschen grapheschen Duerstellungen an engem Wandposter gesat.
The Recognition
About the A' Design Award an Eisen
AS Women Empowerement Firmecadeau ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt AS Women Empowerement Firmecadeau eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. AS Women Empowerement Firmecadeau gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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