Taishun City Markenidentitéit by Zhejiang Gongshang University

Taishun City Markenidentitéit by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2025

Taishun City Markenidentitéit

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award an Bronze Winner in Grafik Category

13,710

Verified Award Winner

Verify Award Status for #152814

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun City Markenidentitéit

Taishun City ass eng Markenidentitéit, déi fir eng Stad entworf gouf. Dat Logo ass aus Linnen opgebaut, déi den Stadnumm bilden, wat eng modern a minimalistesch Marke schaaft. De wäisse Raum am Logo gëtt als op Beräich behandelt, wou ënnerschiddlech urban visuell Symboler gewisen kënne ginn. D'Marke kann duerch Ännerungen an Linnen a Formen ugepasst ginn, sou datt d'Erkennung iwwer vill Uwendungen erhale bleift. Vektor-Formater erlaben, dat Logo op all Gréisst ze skaléieren, vu Visittekaarten bis Outdoor-Reklamm. Gedréckt Marken-Materialien benotzen recycléierbar a biodegradabel Materialien.

The Recognition

About the A' Design Award an Bronze

Taishun City Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Taishun City Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Taishun City Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensions & Packaging: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tags: Culture, innovation, sustainability, inclusiveness,City Brand
Production Technology: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Design Challenge: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Research: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiration: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Project Duration: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Operation Flow: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Team Members: Designer: Kan Zhao
Image Credits: Designer: Zhao Kan