Taishun Design Competition Visuell Identitéit fir Evenementer by Zhejiang Gongshang University

Taishun Design Competition Visuell Identitéit fir Evenementer by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2024

Taishun Design Competition Visuell Identitéit fir Evenementer

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition Visuell Identitéit fir Evenementer

Den Taishun Design Competition ass eng visuell Identitéit, déi fir e kulturellen a kreativen Designconcours am Kreesch Taishun geschaf gouf. Den Design ass vum Dingbu inspiréiert, enger Trëttsteebréck aus Steng, déi d'Leit vun der Géigend benotzen, fir déi vill Flëss vun der Regioun ze iwwerquéieren. E puer Sätz vun verlängerten dreidimensionale Linne bilden d'Kompositioun an droen visuell Symboler vun Taishun, wéi Bierger, Brécken an Draachendänz. E Verlaf vu Gréng op Wäiss spigelt d'Faarwe vun der Stad erëm. D'Identitéit presentéiert e modernt Bild vun Taishun a wëll Studenten an Designer unzéien.

The Recognition

About the A' Design Award an Sëlwer

Taishun Design Competition Visuell Identitéit fir Evenementer ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Taishun Design Competition Visuell Identitéit fir Evenementer e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Taishun Design Competition Visuell Identitéit fir Evenementer ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao