CDU Hamburg Markenidentitéit by Politikwerft Designagentur

CDU Hamburg Markenidentitéit by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2024

CDU Hamburg Markenidentitéit

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award an Eisen Winner in Grafik Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CDU Hamburg Markenidentitéit

Buchtext: CDU Hamburg ass eng Markenidentitéit, déi fir eng regional politesch Partei zu Hamburg, Däitschland, entwéckelt gouf. D'Identitéit baséiert op enger modularer Struktur, déi eng eenheetlech visuell Sprooch iwwer Print- a digital Medien ënnerstëtzt. D'Wuert-Bild-Marke verbënnt d'Buschtawen CDU mam Hamburger Symbol, enger Buerg mat dräi Tierm an zwee Stären, op enger donkelbloer, kreesrenger Trägerfläch. D'Bildmarke gëtt och eleng benotzt, an d'Trägerfläch kann mat Biller a Faarwen gefëllt ginn. Fir all organisatoresch Eenheeten goufe responsiv Websäite geschaf.

The Recognition

About the A' Design Award an Eisen

CDU Hamburg Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt CDU Hamburg Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. CDU Hamburg Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.