Rebud Healing Garden Branding Identitéit by Jingling Zheng

Rebud Healing Garden Branding Identitéit by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2024

Rebud Healing Garden Branding Identitéit

by Jingling Zheng

Client: Jingling Zheng

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebud Healing Garden Branding Identitéit

Am Geescht vun der Inklusivitéit huet ReBud Refugien geschaf, wou een sech mat der Natur ka verbannen. Verwuerzelt a wëssenschaftlecher Fuerschung fërdert et d'Wuelbefannen duerch immersiv Naturerfarungen. Inklusiv Raim fërderen Achtsamkeet, Mëttgefill a Widderstandskraaft. Am Heelungsgaart schléit d'Hoffnung Wuerzelen, blitt d'Erhuelung an gedeift d'Zuegeheregkeet. Bei ReBud waart eng Villfalt vu therapeuteschen Erfarungen, vu berouegenden Yoga-Sessiounen iwwer intim musikalesch Interludien a Bichclub-Rendez-vous bis zu Fräiloftskonscht.

The Recognition

About the A' Design Award an Bronze

Rebud Healing Garden Branding Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Rebud Healing Garden Branding Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Rebud Healing Garden Branding Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
Dimensions & Packaging: The sizes vary based on their different uses.
Tags: Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
Production Technology: ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
Design Challenge: A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
Research: The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
Inspiration: As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
Project Duration: The project started in New York in February 2023 and was completed in April 2023.
Operation Flow: ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
Team Members: Jingling Zheng
Image Credits: Jingling Zheng