Hunguest Hotels Markenidentitéit by Eszter Laki and Reka Imre

Hunguest Hotels Markenidentitéit by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2024

Hunguest Hotels Markenidentitéit

by Eszter Laki and Reka Imre

Client: Studio NUR

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #154178

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Colors

The Design

About Hunguest Hotels Markenidentitéit

Hunguest Hotels ass eng Markenidentitéit, déi fir eng ungaresch Hotelgrupp entwéckelt gouf. D'Identitéit vermëttelt en Engagement fir Qualitéit an Konsequenz. D'Aarbecht huet eng Neigestaltung vum bestoenden Logo an vun alle visuellen Elementer ëmfaasst, vun der Hotelbeschëlderung bis zu de gedrockte Materialien. Vill vun den Hoteler si mat Spa- a Wellnesszentren verbonnen, sou datt d'Design eng Verbindung mat Waasser weist. De Logo ass en Grousbuschtaf H, deen aus Waasstropfen geformt ass, an d'Haaptmarkenfaarf ass Blo. Buchdrock, geprägte Ledermenücover a gravéiert Holzbeschëlderung goufen agesat.

The Recognition

About the A' Design Award an Bronze

Hunguest Hotels Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Hunguest Hotels Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Hunguest Hotels Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release