Imoment Léicht-alkoholeschen Wäinserie by Hu Wan and Li Jianpeng

Imoment Léicht-alkoholeschen Wäinserie by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Iessen, Gedrénks a Kachkonscht Design Competition Category.

BronzeKachkonscht· 2024

Imoment Léicht-alkoholeschen Wäinserie

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award an Bronze Winner in Kachkonscht Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Léicht-alkoholeschen Wäinserie

Jonk Konsumenten tendéieren léicht-alkoholesch Gedrénks ze konsumméieren fir e liichte Rausch ze erreechen deen Entspanung a Freed bréngt an den se mat aneren deelen. Hëlleft hinnen hir eege Momenter besser ze erliewen wann se imoment Gedrénks opmaachen, de wichtegen Verkaafspunkt vun imoment ass säi Engagement fir beaandrockend, schéin an onvergiesslech Momenter an der léicht-alkoholescher Serie duerch Design ze presentéieren dat am Verglach zu ville ähnleche Produkter um Maart steet. Andeems et visuell a physiologesch Intoxikatioun vermëscht, bitt de Produit eng immersiv Erfarung vun liichter Trunkenheet.

The Recognition

About the A' Design Award an Bronze

Imoment Léicht-alkoholeschen Wäinserie ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Imoment Léicht-alkoholeschen Wäinserie e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Imoment Léicht-alkoholeschen Wäinserie erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng