Yellow Crane Tower Waasserverpackung by Jin Zhang

Yellow Crane Tower Waasserverpackung by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Yellow Crane Tower Waasserverpackung

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #154744

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Colors

The Design

About Yellow Crane Tower Waasserverpackung

Dëst ass en natierlechen Quellwaasser produzéiert vum Yellow Crane Tower. Den Designer benotzt d'Method vum Zeechen-Zeechnen fir d'Grenz tëschent Text a Grafik ze iwwerwannen an integréiert déi 3500 Joer al Kultur vu Wuhan an déi dräi Zeechen vum Yellow Crane Tower, wat kontinuéierlech d'Mark an den urbanen Kontext stäerkt. D'Designinspiratioun fir de Fläscheverschloss kënnt vum Kréin-reidenden Onstierblechen a White Cloud Yellow Crane a vermëttelt de onstierbleche Charme vum Yellow Crane Tower.

The Recognition

About the A' Design Award an Bronze

Yellow Crane Tower Waasserverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Yellow Crane Tower Waasserverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Yellow Crane Tower Waasserverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.