Freeway Loud 3D Produktanimatioun by Mateus Morgan

Freeway Loud 3D Produktanimatioun by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Film, Video an Animatiounsdesign Competition Category.

SëlwerFilm· 2024

Freeway Loud 3D Produktanimatioun

by Mateus Morgan

Client: Morgan Studio

A' Design Award an Sëlwer Winner in Film Category

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Verified Award Winner
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Colors

The Design

About Freeway Loud 3D Produktanimatioun

Freeway Loud ass eng dreidimensional Produktanimatioun, déi fir eng Schongmark erstallt gouf. D'Animatioun presentéiert e Schong an industriellen Ëmfelder, wou Maschinnen d'Produkt zum Liewen ze erwächen schéngen. De Schong gouf mat Hard-Surface-Technike an 3ds Max modelléiert, mat Fotoen als Referenz. D'Texture goufen aus Liederbiller an digitale Pinselen opgebaut, an d'Zeenen goufe mat Vray op 1920 mol 1080 Pixel gerendert. D'Animatioun gouf fir den Online-Gebrauch gemaach, an d'Zil ass et, Opmierksamkeet eleng duerch Biller unzezéien, ouni erklärenden Text.

The Recognition

About the A' Design Award an Sëlwer

Freeway Loud 3D Produktanimatioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Freeway Loud 3D Produktanimatioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Freeway Loud 3D Produktanimatioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca