Sabbioni Branding Promotiounsbranding by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award an Gold in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.
GoldGrafik· 2024
Sabbioni Branding Promotiounsbranding
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award an Gold Winner in Grafik Category
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- Verified Award Winner
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The Design
About Sabbioni Branding Promotiounsbranding
Grafiche Sabbioni huet eng nei Markepositioun gebraucht fir den 60. Anniversaire vun der Firma ze feieren. Salt&Pepper huet mat der Firma zesummegeschafft fir modern visuell Sproochen ze kreéieren fir dësen wichtegen Meilesteen ze promovéieren, mat enger Ervirhiewung vun de Kapazitéite vun der Mark an der Nohaltegkeet an der Verpackung an traditionelle Dréckprozesser. Salt&Pepper huet en energeschen, robusten a positiven Brandingsystem geschaf, eng Linn vu 100 Prozent nohaltege Produkter mat Waasser-baséierte Faarwen an minimalem Pabeieroffall fir d'Kärnwäerter vun der Firma ze promovéieren.
The Recognition
About the A' Design Award an Gold
Sabbioni Branding Promotiounsbranding ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Sabbioni Branding Promotiounsbranding eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Sabbioni Branding Promotiounsbranding erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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