D'Wierk Heu 70th Anniversary Logo a Visuell Identitéitssystem vum Designer Li Tiebin ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2024

Heu 70th Anniversary Logo a Visuell Identitéitssystem

vum Li Tiebin

Client: Harbin Engineering University

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Heu 70th Anniversary Logo a Visuell Identitéitssystem

Dësen Design weist erfollegräich déi 70-jähreg Entwécklungsgeschicht vun der Schoul. Duerch Datenstudie a Campusfuerschung benotzt en innovativ d'Methode vun Totemen fir d'Erzielung auszedrécken. Et integréiert Elementer vun der historescher Kultur vun der Schoul an der wëssenschaftlecher Fuerschungstechnologie. D'Biller gi vereinfacht zu Symboler an nei organiséiert fir d'Botschaft ze vermëttelen. Kombinéiert mat welleförmege Linnen formt et e feierlechen 70 Logo, wat d'Liesbarkeit an der Designkommunikatioun verbessert. Et presentéiert déi eenzegaarteg Charme an déi herausragend Errongeschaften vun der Schoul un d'Welt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Heu 70th Anniversary Logo a Visuell Identitéitssystem ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Heu 70th Anniversary Logo a Visuell Identitéitssystem e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Heu 70th Anniversary Logo a Visuell Identitéitssystem ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensiounen & Verpackung: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Produktiounstechnologie: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Erausfuerderung: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Fuerschung: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiratioun: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Projetdauer: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operatiounsablaf: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Teammemberen: Li Tiebin
Bildnoweis: Li Tiebin, 2022.