Aeon Wallet Ëmfaassend Finanz-App by Fourdigit Inc.

Aeon Wallet Ëmfaassend Finanz-App by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Mobil Technologien, Applikatiounen a Software Design Competition Category.

BronzeMobil· 2024

Aeon Wallet Ëmfaassend Finanz-App

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award an Bronze Winner in Mobil Category

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Colors

The Design

About Aeon Wallet Ëmfaassend Finanz-App

Aeon Wallet ass eng ëmfaassend Finanzdienschtleeschtung vun der Aeon Group, engem massiven Konzern mat 17.900 Geschäfter an 9 Billiounen Yen am Ëmsaz. Et huet 48,24 Milliounen Kreditkaartmemberen a bitt verschidde Finanzdienschter als integréiert Firma un. Aeon Wallet huet en einfacht an einfach ze verstoen Design deen jiddereen ka benotzen. Andeems d'essentiell Bedierfnesser entspriechend dem Kontext vum Benotzer virgeschloen ginn, kréien si eng personaliséiert Erfarung. Mir hunn e Finanzservice opgebaut deen et de Benotzer erlaabt bequem un d'Informatiounen ze kommen déi si wierklech brauchen.

The Recognition

About the A' Design Award an Bronze

Aeon Wallet Ëmfaassend Finanz-App ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Aeon Wallet Ëmfaassend Finanz-App e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Aeon Wallet Ëmfaassend Finanz-App erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.