Gold Grafik · 2024
Dotline Ënnernemensidentitéit
- A' Design Award an Gold 2024 in Grafik
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Ënnernemensidentitéit
Dëst Identitéitssystem ass entwéckelt ginn fir eng ëmfaassend Geschäftsstruktur an d'Visioun vun der Firma — Social Heroes — ze kreéieren, fir d'Visioun vun der Firma un hir Clienten, Personal a Kandidaten, souwéi all betraffene Leit an der Branche ze inspiréieren. Dotline gesäit all Mataarbechter, déi kommen fir am Alldag vun engem ze hëllefen, als Helden. De Logo ass e grafescht Symbol vun engem Held, deen e Mantel schwéngt a virun geet, entwéckelt aus de Buschtawen D vu "dots" + L vu "line". Well Dotline 7 Geschäftskategorien ubitt, ginn d'Logoen an engem Faarvesystem vu 7 Faarwen presentéiert, déi all Geschäftskategorie reflektéieren an mat der originaler Markentypografie gesat sinn.
About the A' Design Award an Gold
Dotline Ënnernemensidentitéit ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Dotline Ënnernemensidentitéit eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Dotline Ënnernemensidentitéit erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
