Seawool Branding-Projet vum Chungsheng Chen and Eddie Wang

D'Wierk Seawool Branding-Projet vum Designer Chungsheng Chen and Eddie Wang ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2024

Seawool Branding-Projet

vum Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

A' Design Award an Eisen Gewënner an der Kategorie Grafik

14,446

Verifizéierte Präisgewënner

Präisstatus fir #160731 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Seawool Branding-Projet

D'Mark déi Mode a Nohaltegkeet verbënnt, integréiert recycléiert Auschterschalen mat professionnellen Techniken a Stil an den Alldag. De Logo, a Groussbuchstawen presentéiert, symboliséiert e Geescht vu kontinuéierlecher Innovatioun an déi duebel Buschtaf o representéiert zirkulär Nohaltegkeet, bezeechent eewegt Erneierung. Dat gesamt Design straalt Eleganz aus, representéiert d'Stréiwe no Mode a Qualitéit. D'Standardschrëft integréiert Elementer vu Wellen an opwäerts Beweegung, weist hir Respekt virun der Natur an lafender Fortschrëtt. D'Mark ass lieweg, innovativ an e Leader souwuel a Mode- wéi och Ëmwelttrends.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Seawool Branding-Projet ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Seawool Branding-Projet eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Seawool Branding-Projet gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensiounen & Verpackung: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Produktiounstechnologie: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Erausfuerderung: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Fuerschung: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiratioun: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Projetdauer: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operatiounsablaf: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patenten: Trademark: Creative Tech Textile Co., Ltd.
Teammemberen: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Bildnoweis: All images copyright: Acdesign Associates International Co.,Ltd.