Borna Sazegan Markenidentitéit by Doraj Design House

Borna Sazegan Markenidentitéit by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2025

Borna Sazegan Markenidentitéit

by Doraj Design House

Client: Doraj Design House

A' Design Award an Bronze Winner in Grafik Category

12,587

Verified Award Winner

Verify Award Status for #160893

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borna Sazegan Markenidentitéit

Borna Sazegan ass eng Markenidentitéit, déi fir eng Firma entwéckelt gouf, déi grouss Strukturen baut. D'Identitéit baséiert op Linnen, inspiréiert vun de sech kräizende Linnen vu Metallstrukturen, wéi se am Bau benotzt ginn. Dës Linnen bilden Déierefiguren, an deenen Detailer vun enger Gebäistruktur ze gesi sinn. All Déier dréit eng Bedeitung: de Rhinozeros steet fir Kraaft an Ausdauer, d'Päerd fir Schnelligkeet, den Hirsch fir Schéinheet, an de Léif féiert d'Grupp un. Waarm a kill Faarwen an der Palette vermëttelen Kraaft zesumme mat Rou. D'Illustratiounen kënnen als Detailer oder a kompletter Form benotzt ginn.

The Recognition

About the A' Design Award an Bronze

Borna Sazegan Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Borna Sazegan Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Borna Sazegan Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Dimensions & Packaging: -
Tags: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Production Technology: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Design Challenge: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Research: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspiration: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Project Duration: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Operation Flow: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patents: -
Team Members: Mohammad Roustaei, Amirhossein Paydar
Image Credits: -