Luliang Highland Vegetables Markenidentitéit vum Tian Rui Ling Dong

D'Wierk Luliang Highland Vegetables Markenidentitéit vum Designer Tian Rui Ling Dong ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2024

Luliang Highland Vegetables Markenidentitéit

vum Tian Rui Ling Dong

Client: Shandong Tianrui Smart Marketing Planning Co., Ltd

A' Design Award an Eisen Gewënner an der Kategorie Grafik

11,246

Verifizéierte Präisgewënner

Präisstatus fir #161048 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Luliang Highland Vegetables Markenidentitéit

Buchtext: Luliang Highland Vegetables ass eng regional Markenidentitéit, déi fir eng Héichland-Gemësbau-Regioun a China entwéckelt gouf. D'Logo baséiert op engem Goldmedail-Bild, engem vertrauten Symbol fir Qualitéit an Exzellenz. Am visuelle Zentrum steet e Vugel, deen e Geméis am Schniewel hält, inspiréiert vun engem lokale Spréchwuert, no deem nëmmen de Vugel wéisst, ob d'Geméis gutt ass. Liicht, Villercher a Geméis bilden d'Haaptgrafikelementer. Déi visuell Identitéit ënnersträicht déi grouss Uebstflächen, déi ökologesch Ubaumethoden an déi onberéiert natierlech Ëmgéigend vun der Regioun.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Luliang Highland Vegetables Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Luliang Highland Vegetables Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Luliang Highland Vegetables Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Dimensiounen & Verpackung: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Tags: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Produktiounstechnologie: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Design Erausfuerderung: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Fuerschung: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspiratioun: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Projetdauer: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Operatiounsablaf: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Teammemberen: Xun Gao，Yang Li
Bildnoweis: Xun Gao，Yang Li