High Mountains Flowing Water Visuell Identitéit fir eng Ausstellung by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Visuell Identitéit fir eng Ausstellung by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2025

High Mountains Flowing Water Visuell Identitéit fir eng Ausstellung

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award an Sëlwer Winner in Grafik Category

63,258
Verified Award Winner
Verify Award Status for #163317

View at A' Design Award Press Release Award Badge

Colors

The Design

About High Mountains Flowing Water Visuell Identitéit fir eng Ausstellung

High Mountains Flowing Water ass e Plakat an eng visuell Identitéit, déi fir eng Ausstellung vu chinesescher an italienescher Konscht geschaf gouf. Den Design verbënnt ëstlech a westlech Elementer, fir de kulturellen Austausch auszedrécken. Déi chinesesch Schrëftzeeche fir Bierg a Waasser gi mat engleschen Buschtawen an enger fléissender kalligrafescher Beweegung verbonnen, an d'Buschtawen M a W bilden eng Form, déi un eng réimesch Kolonn erënnert. Eng Faarfpalett aus Rout, Wäiss a Gréng bezitt sech op déi italienesch Fändel. Den Titel vun der Ausstellung, den Datum an de Standuert si mat gréisserer Schrëft gesat, fir eng séier Erkennung. Stofftäschen, Fächeren a Badgen fir d'Personal deelen deeselwechte visuellen Design.

The Recognition

About the A' Design Award an Sëlwer

High Mountains Flowing Water Visuell Identitéit fir eng Ausstellung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt High Mountains Flowing Water Visuell Identitéit fir eng Ausstellung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. High Mountains Flowing Water Visuell Identitéit fir eng Ausstellung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release