Grace Flow Protein Boost Getränkeflaschenverpackung by Jeff Wu

Grace Flow Protein Boost Getränkeflaschenverpackung by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Grace Flow Protein Boost Getränkeflaschenverpackung

by Jeff Wu

A' Design Award an Bronze Winner in Verpackung Category

11,578

Verified Award Winner

Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Getränkeflaschenverpackung

Grace Flow Protein Boost ass en Flaschenverpackungsdesign fir en héich proteinhaltegt Funktionsgetränk, dat sech un jonk Fitness-Enthusiaste riicht. Dat flëssegt Protein kann op eemol opgemaach a konsuméiert ginn, ouni datt en Mëschen wéi bei Proteinpuder néideg ass. Dat haapt visuellt Element verbënnt den chinesesche Charakter fir "kill" mat dem Markennumm a laténgesche Buschtawen, wou déi zwee gemeinsame Striche deelen. De Flaschenhals ass wéi e Grëff geformt, a Faarfënnerscheeder weisen déi verschidde Aromen un. D'Fläsch ass aus PET duerch Streck-Blosform hiergestallt, an eng metallfaarwe Schrumpffolie ëmhëllt de ganze Kierper.

The Recognition

About the A' Design Award an Bronze

Grace Flow Protein Boost Getränkeflaschenverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Grace Flow Protein Boost Getränkeflaschenverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Grace Flow Protein Boost Getränkeflaschenverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu