Source of Subtle Waves Liquor Verpackung by Jie Zhang

Source of Subtle Waves Liquor Verpackung by Jie Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Source of Subtle Waves Liquor Verpackung

by Jie Zhang

Client: Jie Zhang

A' Design Award an Bronze Winner in Verpackung Category

12,189

Verified Award Winner

Verify Award Status for #164524

View at A' Design Award Press Release Award Badge

Colors

The Design

About Source of Subtle Waves Liquor Verpackung

Source of Subtle Waves ass en Verpackungsdesign fir chinesesche Baijiu-Likör. D'Fläsch an der Form vun engem Waassertropfe symboliséiert d'Verwandlung vu Kär a Waasser zu Baijiu am Laf vun der Zäit an weist op de laangen Brauprozess hin. D'Fläsch ass aus Keramik, déi zu Jingdezhen gebrannt gouf, a kombinéiert mat vergoldetem Metall, wat e Kontrast tëscht Kraaft an Zäertlechkeet schaaft. Héichtemperaturreliëf-Applikatiounen ginn der Uewerfläch eng dräidimensional Textur. Den Deckel ass vun antike Geléiert-Kopfbedeckungen inspiréiert. E méi breede Mëttelsdeel a méi enk Enden maachen d'Fläsch einfach ze halen an aus ze schenken.

The Recognition

About the A' Design Award an Bronze

Source of Subtle Waves Liquor Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Source of Subtle Waves Liquor Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Source of Subtle Waves Liquor Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimensions & Packaging: product dimensions, 110 mm x 110 mm x 250 mm
Tags: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Production Technology: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Design Challenge: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Research: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiration: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Project Duration: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Operation Flow: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Team Members: Zhang Jie