What Next Mark-Identitéit by Marko Stanojevic

What Next Mark-Identitéit by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2025

What Next Mark-Identitéit

by Marko Stanojevic

Client: Zero Bureau

A' Design Award an Sëlwer Winner in Grafik Category

83,319

Verified Award Winner

Verify Award Status for #164675

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About What Next Mark-Identitéit

Dat lescht visuellt Resultat gëtt erreecht andeems ee Symbol geholl an an e Frozeechen ëmgewandelt gëtt duerch et op e méi klenge Quadrat ënnendrënner ze placéieren (en erausgezunne 1/4 Stéck vun engem groussen Quadrat driwwer) an et op en Kippunkt ze setzen während et am Gläichgewiicht bleift, wat eng visuell Sensatioun vu Spannung mat enger minimaler Neumännerdréckung vun Elementer schafft. De What Next Logo, wéi och den Numm, sinn op eng Aart en Oxymoron, eng Fro an eng Äntwert béides gläichzäiteg, wat Reibung schafft. Fir sech eleng ass de Logo-Zeechen eng einfach, bewosst Onvollkommenheet an en direkte Kommunikatiounsgefäss, deen derno sträft vill mat wéineg investéiertem Effört ze schafen.

The Recognition

About the A' Design Award an Sëlwer

What Next Mark-Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt What Next Mark-Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. What Next Mark-Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.