Meet in Arcadia Marken-Identitéitsdesign vum Xiaoming Meng and Xueke Fang

D'Wierk Meet in Arcadia Marken-Identitéitsdesign vum Designer Xiaoming Meng and Xueke Fang ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2025

Meet in Arcadia Marken-Identitéitsdesign

vum Xiaoming Meng and Xueke Fang

Client: China Social Entrepreneur Foundation

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #164726 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Meet in Arcadia Marken-Identitéitsdesign

„Meet in Arcadia“ ass en Design fir eng Marken-Identitéit, dee fir e ländlecht Revitaliséierungsprojet am Duerf Longtang, an der Provënz Guizhou, China, entwéckelt gouf. D'Logo ass vum chinesesche Charakter fir "Schéinheet" inspiréiert. Terrassefelder mat Reis sinn op eng minimalistesch an abstrakt Aart a Weis gezeechent. Iwwer de Felder si abstrakt Miao-Duerfhaiser mat de Strichen vum Charakter verbonnen, an ee Strich gëtt zu engem Daach. Déi visuell Identitéit ënnerstëtzt de ländleche Tourismus als Haaptindustrie vun der Regioun. De Design huet zum Zil, déi lokal Kultur ze presentéieren an den Awunner ze hëllefen, un der Markebildung deelzehuelen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Meet in Arcadia Marken-Identitéitsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Meet in Arcadia Marken-Identitéitsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Meet in Arcadia Marken-Identitéitsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensiounen & Verpackung: Height 594mm x Width 420mm
Tags: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Produktiounstechnologie: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Design Erausfuerderung: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Fuerschung: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspiratioun: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Projetdauer: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Operatiounsablaf: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patenten: Logo (2022) China Social Entrepreneur Foundation
Teammemberen: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Bildnoweis: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]