Texture Maker Rebranding vum Texture Maker Enterprise Co. Ltd.

D'Wierk Texture Maker Rebranding vum Designer Texture Maker Enterprise Co. Ltd. ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2025

Texture Maker Rebranding

vum Texture Maker Enterprise Co. Ltd.

Client: Texture Maker Enterprise Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Texture Maker Rebranding

Texture Maker, positionéiert als Expert am Liewensmëtteltexturdesign, huet seng Markestrategie an Identitéit nei definéiert fir déi global Expansioun z'ënnerstëtzen. Opgebaut op Liewensmëttelwëssenschaft an Designexpertise, reflektéiert dat neit System d'Missioun, mat Clienten aussergewéinlech Produkter ze kreéieren. Duerch méintelang déifgräifend Diskussiounen mat externen Brandingteams beliicht et d'Fäegkeet, Trends ze féieren, divers Léisungen ze liwweren an Produkter ze entwéckelen, déi weltwäit begeeschternd an iwwerraschend kulinaresch Erfarungen inspiréieren.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Texture Maker Rebranding ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Texture Maker Rebranding e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Texture Maker Rebranding ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tags: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Produktiounstechnologie: Adobe Creative Suite, Co-create Workshop
Design Erausfuerderung: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Fuerschung: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspiratioun: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Projetdauer: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Operatiounsablaf: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Teammemberen: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Bildnoweis: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN