Heyday Center Firmenidentitéit by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.
EisenGrafik· 2025
Heyday Center Firmenidentitéit
Client: HEYDAY Center
A' Design Award an Eisen Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #170737
The Design
About Heyday Center Firmenidentitéit
Heyday Center ass eng Firmenidentitéit, déi fir en Trainingszenter entwéckelt gouf, dat sportlech Leeschtung, Rehabilitatioun an Ënnerstëtzung fir Studien am Ausland ubitt. Dat Logo ass geformt wéi eng opgeend Fändel, eng Form déi op kontinuéierleche Fortschrëtt a Selbstverbesserung referéiert. De Buchstaf H ass aus zwou symmetreschen Figuren vun der Zuel Eent gebaut, an positiver a negativer Form gesat, fir en Erreeche vun engem Héichpunkt ze suggeréieren. Blo gëtt als Haaptfarf benotzt, fir Verstand, Professionalitéit a Rou auszedrécken. D'Identitéit reflektéiert d'datebaséiert Method vum Zenter.
The Recognition
About the A' Design Award an Eisen
Heyday Center Firmenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Heyday Center Firmenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Heyday Center Firmenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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