House of Smaragd Adventskëscht by Rilind Hoxha and Haris Murich

House of Smaragd Adventskëscht by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Kadoartikelen Design Competition Category.

BronzeKadoartikelen· 2025

House of Smaragd Adventskëscht

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award an Bronze Winner in Kadoartikelen Category

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Colors

The Design

About House of Smaragd Adventskëscht

Den House of Smaragd Adventskalenner ass eng strukturéiert Countdown-Këscht aus ökologeschem Pabeier an nohaltege Materialien, déi fir widderholl Notzung entworf ass. Si enthält véier individuell verpackt Schmuckstécker, all eent geséchert an eenzelne Fächer. D'Verpackung ass recycléierbar a wiederverwäertbar, wat den Ëmweltimpakt reduzéiert. Den Design vun der Këscht erlaabt e kontrolléierten Zougang zu all Fach, erhält den Iwwerraschungsmoment a schützt gläichzäiteg d'Artikelen.

The Recognition

About the A' Design Award an Bronze

House of Smaragd Adventskëscht ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt House of Smaragd Adventskëscht e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. House of Smaragd Adventskëscht erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov