D'Caramel Patisserie Markenidentitéit, Packaging Design by Olha Takhtarova

D'Caramel Patisserie Markenidentitéit, Packaging Design by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2025

D'Caramel Patisserie Markenidentitéit, Packaging Design

by Olha Takhtarova

Client: Sot B&d

A' Design Award an Bronze Winner in Grafik Category

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Colors

The Design

About D'Caramel Patisserie Markenidentitéit, Packaging Design

D'Caramel Patisserie ass eng Markenidentitéit an e Packaging Design deen fir e Konditorei-Geschäft entwéckelt gouf. Dat System enthält e Logo, handgezeechent Illustratiounen, Muster a Këschten a dräi Gréissten. Sanft Pastellfaarwen a detailléiert Zeechnungen vun Desserten a botanesche Motiver dréckt de handgemaachten Charakter vun de Produiten aus. D'Bluebonnet-Blumm aus Texas gëtt als lokale Referenz derbäigesat. D'Këschten sinn aus héichwäertegem Kartong mat Offsetdrock an engem mattem Finish gemaach. Präzis Stanzung erlaabt eng einfach Montage a Schutz fir zerbriechlech Gebäck.

The Recognition

About the A' Design Award an Bronze

D'Caramel Patisserie Markenidentitéit, Packaging Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt D'Caramel Patisserie Markenidentitéit, Packaging Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. D'Caramel Patisserie Markenidentitéit, Packaging Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.