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Dreams Spillkaarten by Efsane Selin Erdogan

Dreams Spillkaarten by Efsane Selin Erdogan is a highly esteemed winner of the very prestigious 2026 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.


BronzeGrafik· 2026

Dreams Spillkaarten

by Efsane Selin Erdogan

Client: Studioefs

A' Design Award an Bronze Winner in Grafik Category

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The Design

About Dreams Spillkaarten

Dreams ass e konzeptuellt Spillkaartenset, dat d'Bezéiung tëscht Architektur a Konscht duerch visuell Narrativer erfuerscht. All Kaart presentéiert eng kreativ Figur a weist, wéi d'Imaginatioun sech iwwer Disziplinnen ewech beweegt. D'Set ass fir d'Spillen, d'Léieren an d'Ausstellen geduecht. Déi éischt Editioun weist Le Corbusier, Ludwig Mies van der Rohe, René Magritte a Salvador Dalí a kombinéiert modernistesch Architektur mat surrealistescher Konscht. Déi 52 Kaarte sinn am Offsetdrock op 300 g/m² Pabeier mat Carbon-Kär gedréckt an eenzel gestanzt. D'Këscht ass aus steifem Karton gemaach, deen an texturéiertem Pabeier agewéckelt ass.

The Recognition

About the A' Design Award an Bronze

Dreams Spillkaarten ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dreams Spillkaarten e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dreams Spillkaarten erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Dreams Playing Card is a conceptual deck that unites architecture and art two refined expressions of imagination. Each card reintroduces a pioneering figure through visual storytelling, inviting users to explore how imagination evolves across disciplines. Designed as a multidisciplinary experience, the deck blends cultural heritage, play, and interaction into a design object that is made to be played, learned from, and displayed.The first edition features Le Corbusier, Mies van der Rohe, Rene Magritte, and Salvador Dali, where rational modernism meets surrealist imagination in a playful dialog.
Dimensions & Packaging
Deck Content: 52 cards
Card Size: 73 × 103 mm
Card Material: 300 gsm Koehler carbon core premium playing card paper
Promotional Booklet: 98 pages, A6 size (10.5 × 14.8 cm)
Box Dimensions: 18.2 × 14.4 cm
Color Variants: Available in 3 color options
Print Finish: High-durability, non-transparent matte surface
Tags
playing cards, architect, artist, cultural memory, multidisciplinary, narrative design, storytelling deck, play, learn, display, collectible series, playful learning
Production Technology
The cards are printed on 300 gsm carbon core playing card paper by Koehler, a premium German brand known for its high opacity and durability. This material is commonly used in professional grade decks for its flexibility and non transparency. Produced using offset printing, each card is individually die cut. The box is made from rigid cardboard and wrapped in custom designed textured paper for a refined finish.
Design Challenge
The main challenge was to create a concept that contributes to collective memory through design. I observed short attention spans and explored learning through play for adults. Another challenge was curating iconic figures with strong contrasts like modern architecture and surrealism. Ensuring long-lasting paper quality was also critical. These very challenges ultimately defined the project’s originality.
Research
The research began with imagining the artists and architects of the Bauhaus era as friends, even though they did not live in the same period. Based on the principles of art, craft, and architecture from that time, the process involved exploring their most significant projects and symbols from their lives through collage techniques. This approach helped us understand their creative processes and shape the design of Dreams Playing Cards.
Inspiration
Dreams Playing Cards was born from a desire to make the memory of architecture and art more accessible and interactive. The project aims to build a contrasting dialogue between the rational minds of architects like Le Corbusier and Mies van der Rohe, and the surreal visions of artists like Salvador Dali and Rene Magritte placing the transformative power of imagination at its core. It offers a collectible experience where thought turns into play and visual narrative.
Project Duration
The project began in November 2024 in Izmir, Turkey, and was launched for sale in April 2025. It combines architects and artists with collectible design to create an interactive and educational experience.
Operation Flow
The Dreams Playing Cards deck is designed for both intellectual and tactile engagement. Users interact with the deck card by card, discovering characters that bridge art and architecture. The experience encourages users to reflect on each card's symbolism, engage in conversations, and learn through play. The cards foster deeper exploration of cultural memory and creative imagination, turning the act of learning into an interactive, shareable, and enjoyable experience.
Team Members
Efsane Selin Erdogan
Ismail Sertac Yılmaz

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