Zhang Gong Lao Jiu 1975 Alkohol Verpakung by Wen Liu

Zhang Gong Lao Jiu 1975 Alkohol Verpakung by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2026

Zhang Gong Lao Jiu 1975 Alkohol Verpakung

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Alkohol Verpakung

Zhang Gong Lao Jiu 1975 ass eng Verpakung, déi fir e chinesesche Likör entworf gouf. Déi allgemeng Form ass vun de jorhonnertale Robinien inspiréiert, déi um Terrain vun der Brennerei wuessen. Déi baussenzeg Këscht ass aus ëmweltfrëndlecher Pulp gemaach, an d'Textur vun der Rinn gëtt duerch Prägung amplaz Tëntendrock geformt. D'Fläsch gëtt mat chinesescher wäisser Glasur gebrannt, an d'Ofentransformatioun kreéiert natierlech Musteren op verschiddene Plazen. D'Fläschenuewerfläch erënnert un déi ofgenotzten Textur vun ale Fermentatiounsgrouwen. D'Verpakung moosst 125 op 125 op 290 Millimeter.

The Recognition

About the A' Design Award an Sëlwer

Zhang Gong Lao Jiu 1975 Alkohol Verpakung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Zhang Gong Lao Jiu 1975 Alkohol Verpakung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Zhang Gong Lao Jiu 1975 Alkohol Verpakung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li