Fenjiu Jujiang Lingqiong Verpackung fir Spirituosen by Wen Liu

Fenjiu Jujiang Lingqiong Verpackung fir Spirituosen by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2026

Fenjiu Jujiang Lingqiong Verpackung fir Spirituosen

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Verpackung fir Spirituosen

Fenjiu Jujiang Lingqiong ass en Verpackungsdesign fir e chinesesche Baijiu-Schnaps. Déi biergfërmeg baussenzeg Ofdeckung erënnert un d'Luliang-Bierger, d'Gebuertsplaz vun der Mark, a kann opgehuewe ginn, fir un d'Fläsch dobanne ze kommen. D'Fläsch huet eng kleng Ëffnung an eng spatz Basis, eng Form, déi virun ongeféier sechsdausend Joer an der chinesescher Baijiu-Produktioun benotzt gouf. D'Fläsch gëtt vun Hand aus Keramik geformt a mat enger Edelsteeglasur ofgeschloss. Déi baussenzeg Verpackung benotzt Platinkristall an Héichtemperatur-Metallfierwung. Déi skulptural Form erlaabt eng Vue vun alle Säiten.

The Recognition

About the A' Design Award an Sëlwer

Fenjiu Jujiang Lingqiong Verpackung fir Spirituosen ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Fenjiu Jujiang Lingqiong Verpackung fir Spirituosen e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Fenjiu Jujiang Lingqiong Verpackung fir Spirituosen ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li