Congtai Huofenzi Baijiu-Verpackung by Wen Liu

Congtai Huofenzi Baijiu-Verpackung by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2026

Congtai Huofenzi Baijiu-Verpackung

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award an Gold Winner in Verpackung Category

58,864

Verified Award Winner

Verify Award Status for #173414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Baijiu-Verpackung

Congtai Huofenzi ass en Verpackungsdesign fir e chinesesche Baijiu, dee sech u jonk Konsumente riicht. Dat visuellt Konzept baséiert op der Beweegung vum Waasser an der aktiver Natur vun de Likörmolekülen, ausgedréckt duerch en zentraalt Motiv mam Numm Eye of Vitality (A vun der Vitalitéit). D'Fläsch huet eng dynamesch gepräägt Textur an e Markenemblème, dat op enger Harzplack agesat ass. Eng konturéiert Vertiefung an der Mëtt vun der Fläsch suergt fir e komfortabele Grëff. Déi baussenzeg Këscht ass mat Holzmaserungspabeier ëmwéckelt, wärend geschichtete Spezialpabeieren e fléissend Muster bilden, dat u Bierger a Flëss erënnert.

The Recognition

About the A' Design Award an Gold

Congtai Huofenzi Baijiu-Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Congtai Huofenzi Baijiu-Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Congtai Huofenzi Baijiu-Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li