Congtai Huofenzi V10 Verpackung fir eng Schnapsfläsch by Wen Liu

Congtai Huofenzi V10 Verpackung fir eng Schnapsfläsch by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2026

Congtai Huofenzi V10 Verpackung fir eng Schnapsfläsch

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #173419

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Verpackung fir eng Schnapsfläsch

Congtai Huofenzi V10 ass en Verpackungsdesign fir e Premium-Baijiu, an et ass déi éischt Editioun mat Déierekrees-Thema an der Huofenzi V Serie. D'Illustratioun op der Fläsch weist eng Schlaang, déi vum Aroma vum Congtai Baijiu ugezunn ass, vu wäit hier reest a sech nom Drénken transforméiert. D'Schlaang kréngt sech an eng V-Form, déi mam Logo vun der Serie verschmëlzt. Molekular- an Hiefmotiver, Räis an traditionell Musteren si mat an de Kierper vun der Schlaang agewieft. D'Illustratioun gëtt duerch en Decal-Brennprozess op d'Glasfläsch opgedroen. D'Fläsch moosst 105 op 105 op 308 Millimeter.

The Recognition

About the A' Design Award an Gold

Congtai Huofenzi V10 Verpackung fir eng Schnapsfläsch ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Congtai Huofenzi V10 Verpackung fir eng Schnapsfläsch eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Congtai Huofenzi V10 Verpackung fir eng Schnapsfläsch erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang