94Hilook Corporate Identity Design vum Eason Liu and Elvis Ku

D'Wierk 94Hilook Corporate Identity Design vum Designer Eason Liu and Elvis Ku ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2026

94Hilook Corporate Identity Design

vum Eason Liu and Elvis Ku

Client: DaDao International Brand Research & Design Institute

A' Design Award an Bronze Gewënner an der Kategorie Grafik

7,607

Verifizéierte Präisgewënner

Präisstatus fir #174826 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer 94Hilook Corporate Identity Design

94HiLook ass e Corporate-Identity-System, dat fir e Hybridgeschäft entwéckelt gouf, dat e kuratéierte Supermarché, e Yakiniku-Restaurant an eng Kaffisbar kombinéiert. De Logo vereent Stéierhar, e Fëschschwanz an d'Zuel 94, fir d'Auswiel u Produkter vum Land a vum Mier ze representéieren. Déi rout a schwaarz Faarfpalett ass vu japanescher Lackaarbecht inspiréiert, mat Gold, Blo an Hellgro als ënnerstëtzend Faarwen. Den Design bezitt sech op den Handwierkergeescht vum Tsukiji-Maart zu Tokio. Modulär Layout-Reegele setzen d'Identitéit op Beschëlderung, Verpackung, d'Fassad vum Geschäft an op sozial Medien ëm.

D'Unerkennung

Iwwer den A' Design Award an Bronze

94Hilook Corporate Identity Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt 94Hilook Corporate Identity Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. 94Hilook Corporate Identity Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensiounen & Verpackung: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tags: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Produktiounstechnologie: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Design Erausfuerderung: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Fuerschung: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiratioun: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Projetdauer: The project finished in 2025 in Taiwan.
Operatiounsablaf: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.