Iconic Designs Primärfunktioun: Fernsehserie by Olivier Felix Isselin and Maxime Golay

Iconic Designs Primärfunktioun: Fernsehserie by Olivier Felix Isselin and Maxime Golay is a highly esteemed winner of the very prestigious 2026 A' Design Award an Bronze in Film, Video an Animatiounsdesign Competition Category.

BronzeFilm· 2026

Iconic Designs Primärfunktioun: Fernsehserie

by Olivier Felix Isselin and Maxime Golay

Client: MGOFI Production

A' Design Award an Bronze Winner in Film Category

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Colors

The Design

About Iconic Designs Primärfunktioun: Fernsehserie

Iconic Designs ass eng Fernsehserie am Kuerzformat, déi sech der Analyse vun der Form widmet. All Episod konzentréiert sech op een eenzegt emblematescht Objet, an ënnersicht seng Hierkonft, Struktur an Impakt op den Alldag. Duerch eng kontrolléiert filmesch Approche an eng minimalistesch Inszenéierung weist d'Serie Design als eng Disziplin vun der Präzisioun. Andeems si den historesche Kontext mat enger formaler Liesung verbënnt, transforméiert si d'Wahrnehmung an d'Verständnis, a mécht Design zougänglech ouni Vereinfachung. All Sequenz isoléiert wesentlech Linnen, Proportiounen a Funktiounen, an offréiert eng kloer Liesung vum Objet.

The Recognition

About the A' Design Award an Bronze

Iconic Designs Primärfunktioun: Fernsehserie ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Iconic Designs Primärfunktioun: Fernsehserie e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Iconic Designs Primärfunktioun: Fernsehserie erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
Dimensions & Packaging: Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
Tags: Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
Production Technology: Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
Design Challenge: The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
Research: This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
Inspiration: The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
Project Duration: The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
Operation Flow: Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
Patents: Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
Team Members: Olivier Felix Isselin
Maxime Golay
Image Credits: Olivier Felix Isselin
Maxime Golay