PatchU Markenidentitéit, Charakterdesign vum Chungsheng Chen, Enyang Chen and Wanyun Lo

D'Wierk PatchU Markenidentitéit, Charakterdesign vum Designer Chungsheng Chen, Enyang Chen and Wanyun Lo ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2026

PatchU Markenidentitéit, Charakterdesign

vum Chungsheng Chen, Enyang Chen and Wanyun Lo

Client: Tainan University of Technology/Product Design Department

A' Design Award an Eisen Gewënner an der Kategorie Grafik

7,209

Verifizéierte Präisgewënner

Präisstatus fir #180916 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer PatchU Markenidentitéit, Charakterdesign

PatchU ass e Branding- a Charakterdesign-Projet, dee Reschter vu Bettwäschstoffer a Plüschspillsaachen a Lifestyle-Accessoiren verwandelt. D'Stoffer gi no Gréisst, Textur an Toun zortéiert an duerno mat flexibele Schnëttmuster zu einfache Begleedfigure genäit. Siichtbar Nout a Patchwork ginn als Deel vun der Markenidentitéit bäibehalen, sou datt all Stéck sech liicht vum nächsten ënnerscheet. Verpackung an Illustratioun erklären d'Hierkonft vun de Materialien. D'Zil ass et, iwwerschëssegen Textilien en neie Wäert an eng waarm Plaz am Alldag ze ginn.

D'Unerkennung

Iwwer den A' Design Award an Eisen

PatchU Markenidentitéit, Charakterdesign ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt PatchU Markenidentitéit, Charakterdesign eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. PatchU Markenidentitéit, Charakterdesign gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Tags: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Produktiounstechnologie: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Design Erausfuerderung: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Fuerschung: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Inspiratioun: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Projetdauer: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Operatiounsablaf: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patenten: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Teammemberen: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Bildnoweis: Image#1~#5: acdesign associates International Co., Ltd.