Agave De Ray Primärfunktioun: Markenidentitéit vum Bojun Tan

D'Wierk Agave De Ray Primärfunktioun: Markenidentitéit vum Designer Bojun Tan ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2026

Agave De Ray Primärfunktioun: Markenidentitéit

vum Bojun Tan

Client: Agave De Ray

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Präisstatus fir #181084 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Agave De Ray Primärfunktioun: Markenidentitéit

Buchtext: Agave De Ray presentéiert eng raffinéiert Markenarchitektur fir e Mezcal-Händler mat Sëtz zu Peking, deen d'Erbe vun Oaxaca mat urbaner Gaaschtfrëndlechkeet verbënnt. D'Projet notzt eng adaptiv Identitéit, wou d'Zutaten als opmierksam Geeschter personifizéiert ginn, an deelen e spilleresch Illustratioun mat engem strenge typografesche System zesummen. Andeem se handwierklech Texturen mat enger gedämpfter ierdescher Palette ausgläicht, etabléiert den Design e raffinéierte visuelle Standard fir Boutique-Spirituosen, an iwwersetzt d'Häerzbluttegkeet vun de Virfahren fir e modernt elitärt Publikum.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Agave De Ray Primärfunktioun: Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Agave De Ray Primärfunktioun: Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Agave De Ray Primärfunktioun: Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Dimensiounen & Verpackung: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Tags: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Produktiounstechnologie: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Design Erausfuerderung: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Fuerschung: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Inspiratioun: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Projetdauer: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Operatiounsablaf: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.