Roofarm Rebranding Primärfunktioun: Markenidentitéit vum Naoki Eguchi and Taiki Yamada

D'Wierk Roofarm Rebranding Primärfunktioun: Markenidentitéit vum Designer Naoki Eguchi and Taiki Yamada ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2026

Roofarm Rebranding Primärfunktioun: Markenidentitéit

vum Naoki Eguchi and Taiki Yamada

Client: RooFarm Inc.

A' Design Award an Bronze Gewënner an der Kategorie Grafik

8,431

Verifizéierte Präisgewënner

Präisstatus fir #181329 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Roofarm Rebranding Primärfunktioun: Markenidentitéit

Buchtext: Dëse Projet ass eng Rebranding-Initiativ, déi mat der Geschäftsexpansioun vu Roofarm' eenhiergeet. D'Firma ass aus der urbaner Daachlandwirtschaft gewuess an erweidert sech elo an d'grossskaleg ländlech Landwirtschaft nieft hiren urbanen Aktivitéiten. An dëser Phas gouf d'Firmevisioun als „D'Landwirtschaft nei erfannen fir d'Liewensmëttelversuergung vun der Welt ze sécheren" nei definéiert. Dës Visioun gouf an eng vun engem Schaltkrees inspiréierter Identitéit ëmgesat, déi d'Landwirtschaft als Infrastruktur ausdréckt. D'Identitéit weist zwou matenee verbonne Formen, déi d'Bezéiung tëscht urbanen a ländleche Systemer symboliséieren.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Roofarm Rebranding Primärfunktioun: Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Roofarm Rebranding Primärfunktioun: Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Roofarm Rebranding Primärfunktioun: Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensiounen & Verpackung: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tags: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Produktiounstechnologie: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Design Erausfuerderung: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Fuerschung: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiratioun: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Projetdauer: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Operatiounsablaf: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Teammemberen: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Bildnoweis: Naoki Eguchi / Taiki Yamada