Identity Created by Consumer (ICC) Firmenidentitéitssystem by Jone Aleksiunaite

Identity Created by Consumer (ICC) Firmenidentitéitssystem by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2013

Identity Created by Consumer (ICC) Firmenidentitéitssystem

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award an Bronze Winner in Grafik Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Firmenidentitéitssystem

„Identity Created by Consumer" ass en dynamesche Firmenidentitéitssystem, dee fir e modernt Konschtmusée entwéckelt gouf. Dat System kombinéiert en konstante Deel an en dynamesche Deel. Visuell Basiselementer an e gedrockte Set bilden de konstante Deel. Den dynamesche Deel gëtt aus Donnéeë gebilt, déi vu Besucher generéiert ginn. All Besucher produzéiert e perséinlecht Symbol an e Bild vun enger Bewegung. Dës Elementer ginn dann fir Souvenirer, beweegend Grafiken an en dynamescht Logotyp benotzt, deen op der Websäit an op digitale Bildschirmer gewisen gëtt. D'visuellt Material gëtt mat Vektorgrafike a opgeholl Videoe gemaach.

The Recognition

About the A' Design Award an Bronze

Identity Created by Consumer (ICC) Firmenidentitéitssystem ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Identity Created by Consumer (ICC) Firmenidentitéitssystem e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Identity Created by Consumer (ICC) Firmenidentitéitssystem erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus