Lithuanian Vodka Gold Wodka Verpackungsdesign by Studija Creata

Lithuanian Vodka Gold Wodka Verpackungsdesign by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2015

Lithuanian Vodka Gold Wodka Verpackungsdesign

by Studija Creata

Client: Stumbras

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold Wodka Verpackungsdesign

Reinheet a Kloerheet sinn déi Haapteegenschaften déi d'Qualitéit vun engem Wodka reflektéieren. Si hunn missen ënnersträcht ginn beim Rebranding vum Lithuanian Vodka Gold – dem Wodka-Maartführer zu Litauen. Gläichzäiteg goufen Elementer vun der nationaler Identitéit agefouert – den Numm Lithuanian Vodka selwer huet dës Wiel gefuerdert. Authentesch ethnesch Motiver goufen an eng modern, oniwwerlueden Kompositioun transforméiert. Nodeems d'Massivitéit vum ale Label zerstéiert gouf fir en liichte, perforéierte Dekor ze kreéieren, huet d'Gold ugefaang op eng vill méi elegant Aart a Weis ze glänzen.

The Recognition

About the A' Design Award an Bronze

Lithuanian Vodka Gold Wodka Verpackungsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Lithuanian Vodka Gold Wodka Verpackungsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Lithuanian Vodka Gold Wodka Verpackungsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas