Destination Paris Bercy Markenidentität by Fanny De Bray

Destination Paris Bercy Markenidentität by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2020

Destination Paris Bercy Markenidentität

by Fanny De Bray

Client: Made For You

A' Design Award an Eisen Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #71556

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Destination Paris Bercy Markenidentität

Buchtext: Destination Paris Bercy ass eng visuell Identitéit, déi fir eng Event-Destinatioun zu Paris entwéckelt gouf. D'Identitéit presentéiert d'Regioun Paris Bercy als en Ament, wou Fachleit an d'breet Public Evenementer kënne organiséieren. D'Konzept baséiert op Reesdagbicher a Vakanzpostkaarten. D'Logo ass wéi e Reesepassstempel gedréckt a funktionéiert als Qualitéitslabel. All Partner gëtt duerch e Logo a Stempelform duergestallt, wat eng eenzeg Signatur bild, déi verschidde Kompetenzen vereent. E blo-wäiss-roude Rand erënnert un al Loftpostbréiwer a franséischen Charme. D'Identitéit gëtt op enger Visittekaart, engem Booklet an enger Websäit ëmgesat.

The Recognition

About the A' Design Award an Eisen

Destination Paris Bercy Markenidentität ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Destination Paris Bercy Markenidentität eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Destination Paris Bercy Markenidentität gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez