DuePiùTre – Più Che Hamburger Visuell Identitéit by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.
BronzeGrafik· 2017
DuePiùTre – Più Che Hamburger Visuell Identitéit
Client: Ferrariodesign
A' Design Award an Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Visuell Identitéit
DuePiùTre ass e klenge Bistrot, deen net nëmmen Hamburger ubitt, awer och Pastrami a Béierdënne Poulet, alles erëm mat frëschen an echten italienesche Produkter. De Bulldog gouf gewielt well et am Éischte Weltkrich de Maskottchen vun der US Navy war, a well et den Hausdéierhond vun engem vun de Bistrot Partner ass. Fir den erfonnten Numm vun der Plaz ze kompenséieren, enthält den Design e Kachhut fir de Bulldog an e Pay-off, dee probéiert d'Iddi vun engem Etablissement ze vermëttelen, deen Iessen op eng méi direkt Manéier ubitt.
The Recognition
About the A' Design Award an Bronze
DuePiùTre – Più Che Hamburger Visuell Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt DuePiùTre – Più Che Hamburger Visuell Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. DuePiùTre – Più Che Hamburger Visuell Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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