Fattoria il Gambero - Winery Visuell Identitéit by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.
EisenGrafik· 2017
Fattoria il Gambero - Winery Visuell Identitéit
Client: Ferrariodesign
A' Design Award an Eisen Winner in Grafik Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Visuell Identitéit
D'Fattoria il Gambero huet sech mat enger dynamescher an zäitgenëssescher Approche op de Maart gesat, fir seng eege Geschicht ze stäerken, déi zréck op 1880. Dat ass de Grond fir d'Mark vun der stiliséierter "G"; et vermëttelt de Sënn vun engem corkscrew uncorking enger Fläsch a gläicht der Strooss féiert zu der Firma. D'Sans Serif Schrëft füügt Substanz un dëst e bësse abstrakt Symbol a verbënnt seng antik Vergaangenheet onverzichtbar mat der heiteger. D'Faarwen ginn dem ganze Bild en innovativen Touch, wärend bestëmmte Charakteristike vun der Vergaangenheet erhale bleiwen, zum Beispill am geprägte Pabeier vun der Broschür.
The Recognition
About the A' Design Award an Eisen
Fattoria il Gambero - Winery Visuell Identitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Fattoria il Gambero - Winery Visuell Identitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Fattoria il Gambero - Winery Visuell Identitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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