Chips BCBG Liewensmëttelverpackung by Arome Agency

Chips BCBG Liewensmëttelverpackung by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Chips BCBG Liewensmëttelverpackung

by Arome Agency

Client: BCBG - La Ducale

A' Design Award an Bronze Winner in Verpackung Category

17,432

Verified Award Winner

Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Liewensmëttelverpackung

BCBG ass eng Mark vun Crisps déi am Joer 2001 am Süde vu Frankräich erstallt goufen. Dës Marke bitt Top Qualitéits Fabrikatioun mat grousser Kreativitéit vu Rezepter a Goûten. Designers hunn am Joer 2020 eng nei Serie vu Personnagen fir déi nei Gamme vu Crips erstallt. Si hunn un engem Konzept vu Crips / Charaktere geschafft. Dës nei Illustratiounen representéieren d'Gamme vu Crisps an engem originalen a lëschtegen Toun. Charaktere sinn léif an elegant wéi de representéierte Produkt.

The Recognition

About the A' Design Award an Bronze

Chips BCBG Liewensmëttelverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Chips BCBG Liewensmëttelverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Chips BCBG Liewensmëttelverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel