Appetisi Kéisverpackung by Fanny De Bray

Appetisi Kéisverpackung by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Appetisi Kéisverpackung

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #71461

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Colors

The Design

About Appetisi Kéisverpackung

Appetisi ass en Emballagedesign fir eng Rei vu scho geschnidde Kéis. D'Palette enthält Kéiswierfelen, geraspelte Kéis a Mozzarella-Stécker. All Pak ass aus Plastik a huet e transparente Fënster, sou datt de Kéis dran direkt ze gesi ass. Gedréckte Illustratiounen ginn all Produkt e Charakter a weisen kloer, wéi all Kéis benotzt gëtt. Den Numm Appetisi bréngt dräi Iddien zesummen: Appetit, klengen Iessen tëschendurch an praktesch Notzung. Den Design stellt de Kéis als eng schnell an einfach Paus duer, an d'Paken ginn an europäesche Supermarchéen verkaaft.

The Recognition

About the A' Design Award an Bronze

Appetisi Kéisverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Appetisi Kéisverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Appetisi Kéisverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray