Meat n Beer Mark Design by Mateus Matos Montenegro

Meat n Beer Mark Design by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2020

Meat n Beer Mark Design

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award an Bronze Winner in Grafik Category

13,375

Verified Award Winner

Verify Award Status for #87395

Servicer entdecken Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Mark Design

Fleesch n Béier gëllt als Fändelgeschäft spezialiséiert Fleesch a Bieren. D'Inspiratioun fir de Logo koum aus der Fusioun vun hiren zwee Flaggschëff Produkter. Aus traditionnelle Rindekappe mat hiren spitzen Horner, transforméiert mat engem ikonesche Design an engem modernen rustikesche Drotrahmenvektor, interagéiert mat dem aneren traditionnellen Element, der Béierfläsch. D'Vereenegung ass an engem positiven an negativen Raum, succinctly an elegant zu engem eenzege Symbol wou Text a Bild en eenzegt Bild bilden. D'Typografie spillt a vermëscht eng al Stil Industrie Schrëft mat engem méi modernen Skript.

The Recognition

About the A' Design Award an Bronze

Meat n Beer Mark Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Meat n Beer Mark Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Meat n Beer Mark Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro