Subsidy Programme Series for Macao Primary Function: Visuell Identitéit by Chou In Leong

Subsidy Programme Series for Macao Primary Function: Visuell Identitéit by Chou In Leong is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2020

Subsidy Programme Series for Macao Primary Function: Visuell Identitéit

by Chou In Leong

Client: The Cultural Affairs Bureau

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #87514

View at A' Design Award Press Release Award Badge

Colors

The Design

About Subsidy Programme Series for Macao Primary Function: Visuell Identitéit

Subsidy Programme Series for Macao ass eng visuell Identitéit, déi fir e ëffentlecht Subventiounsprogramm entwéckelt gouf, dee Musek- an Modeschafung ënnerstëtzt. D'Identitéit baséiert op der Iddi, déi béid Beräicher deelen, nämlech déi kreativ Innovatioun. Einfach Bläistëfter ginn mat Museksdréit a Linnealen kombinéiert, fir kloer Biller ze schafen, déi einfach ze liese sinn. D'Objete ginn op Zeechenpabeier arrangéiert an dann fotograféiert, sou datt d'originell Materialien direkt an de finale Visuellen erschéngen. D'Serie invitéiert d'Ëffentlechkeet, um jäerleche Programm deelzehuelen.

The Recognition

About the A' Design Award an Sëlwer

Subsidy Programme Series for Macao Primary Function: Visuell Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Subsidy Programme Series for Macao Primary Function: Visuell Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Subsidy Programme Series for Macao Primary Function: Visuell Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release