Changing Perspectives Ëmweltal Typografie vum Haley Tebo

D'Wierk Changing Perspectives Ëmweltal Typografie vum Designer Haley Tebo ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2020

Changing Perspectives Ëmweltal Typografie

vum Haley Tebo

Client: Haley Tebo

A' Design Award an Bronze Gewënner an der Kategorie Grafik

11,454

Verifizéierte Präisgewënner

Präisstatus fir #87839 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Changing Perspectives Ëmweltal Typografie

Changing Perspectives ass eng ëmweltal Typografie-Installatioun, déi fir d'Glasplacke vun engem Konschtgebai vun enger Universitéit gemaach gouf. D'Buschtawe si mat mattéiertem Vinyl geschnidden a bilden eng liesbar Message wa Leit laanschtgoen. D'Message kann aus béide Richtungen giliese ginn, sou datt d'Betruechter stoe bleiwen an sech beweegen fir den Text ze vervollstänegen. All Buschtaf ass ongeféier ee bis zwee Fouss héich, ofhängeg vun der Distanz zum Betruechter. D'Liicht, dat duerch d'Placke geet, widderhëlt d'Buschtawenformen als Schiet a Reflexiounen. D'Installatioun luet d'Leit iwwer den ganzen Campus an, sech mat der Typografie ze beschäftegen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Changing Perspectives Ëmweltal Typografie ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Changing Perspectives Ëmweltal Typografie e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Changing Perspectives Ëmweltal Typografie erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensiounen & Verpackung: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Tags: Environmental typography, interaction design, user experience, typography, graphic design,
Produktiounstechnologie: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Design Erausfuerderung: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Fuerschung: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiratioun: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Projetdauer: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Operatiounsablaf: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Teammemberen: Angeli Leong
Bildnoweis: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer