Go Training Institution Branding by Seethink

Go Training Institution Branding by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2020

Go Training Institution Branding

by Seethink

Client: Seethink

A' Design Award an Bronze Winner in Grafik Category

10,777

Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Branding

D'Go Training Institution ass e visuellt Identitéitsprojet, dat fir eng Schoul entwéckelt gouf, déi dat chinesescht Brietspill Go léiert. D'Identitéit benotzt positiv a negativ Formen, eng visuell Iddi, déi mat der Balance an der Go-Kultur zesummenhänkt. Liniezeechnungen am traditionelle Stil vun Tusch a Pinsel ginn mat der Geste vum Go-Spillen kombinéiert. Traditionell Elementer ginn mat zäitgenëssesche a jugendleche Formen verbonnen, fir de Kanner ze entspriechen. Zu de gedréckte Materialie gehéieren Visittekaarten, Schreifpabeier a Léierkaarten, déi mat Digitaldrock a Laser-Gravur produzéiert goufen. D'Zil ass et, d'chinesesch Kultur op visuellem Wee ze fërderen.

The Recognition

About the A' Design Award an Bronze

Go Training Institution Branding ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Go Training Institution Branding e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Go Training Institution Branding erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang