Xin You Ran Baijiu Primärfunktioun: Spirituosenverpackung by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.
SëlwerVerpackung· 2020
Xin You Ran Baijiu Primärfunktioun: Spirituosenverpackung
Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
A' Design Award an Sëlwer Winner in Verpackung Category
- 29,798
- Verified Award Winner
- Verify Award Status for #89952
The Design
About Xin You Ran Baijiu Primärfunktioun: Spirituosenverpackung
Xin You Ran Baijiu ass en Verpackungsdesign fir e chineesesche Schnaps, deen fir en Déierekrees-Joer erausbruecht gouf. Dat visuellt Haaptmotiv verbënnt chineesesch Kalligraphie mat Landschaftsmolerei. De kräftege Kontur vun der Kalligraphie gëtt mat der raimlecher Déift an dem feinen Detail vun der Molerei verbonnen, sou datt déi zwou Konschtformen als ee Bild gelies ginn. D'Thema ass Hai, d'Zeeche vum Schwäin am chineeseschen Déierekrees. Pabeier, Keramik an Holz ginn zesumme benotzt fir de chineesesche kulturelle Charakter auszedrécken. D'Këscht miesst 180 mm an der Längt, 150 mm an der Breet an 320 mm an der Héicht.
The Recognition
About the A' Design Award an Sëlwer
Xin You Ran Baijiu Primärfunktioun: Spirituosenverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Xin You Ran Baijiu Primärfunktioun: Spirituosenverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Xin You Ran Baijiu Primärfunktioun: Spirituosenverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Team Members
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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